The Music Media Factory Record Label is a progressive, twenty-first century music entertainment company in Canada, a company that utilizes cutting-edge Internet strategies, while establishing uncompromising principles.

Following are the guiding principles that are hallmarks of our brand:

• We are a team of highly skilled and specialized music executives and staff with vision and passion.
• We cultivate a casual but professional working environment that promotes creativity, ambience and warmth and thus, enthusiasm, productivity and profitability.
• We recognize that profitability is essential to our future success.
• We offer our artists joint venture profit sharing of revenue flows including record, publishing and merchandizing to create a sense of partnership and empowerment for our artists which will result in mutual trust and respect between the label and its artists.
• Utilize a cutting-edge and forward thinking Internet strategy in order to foster the music-sharing and community aspect that is so necessary in the world of independent music labels.
• Maintain an A&R philosophy that brands a label of highly credible and truth-telling artists, artists that touch people, artists that people will adopt and follow; singer/songwriters, solo artists or bands, pop, rock, roots, whatever is good... no, whatever is excellent music!  We will also focus on appropriate foreign licensed masters, compilations and soundtracks.
• Leverage our onsite production studio to create production opportunities and an ambient recording experience for our artists and outside guests.