In March of last year, Kendrick Lamar and Dave Free launched pgLang. Described as “a new multi-lingual, at service company,” pgLang has announced a new campaign with Calvin Klein dropping tomorrow.

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The campaign was revealed, if not clearly described, in two Instagram posts. The first post was a slideshow containing a list of eight titles featuring artists like Baby Keem and Brent Faiyaz; a subsequent Instagram post announced that eight videos would be shared from the campaign.

The first video, directed by Dave Free and with a performance from Mecca Allah, was released today; the other seven are out tomorrow at noon. Watch the first below.

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